How do you see the world? Do you know the world you are supporting through your actions and purchasing decisions? It’s the end of advertising as we know it, beginning with one true story. Provenance is launching soon.
Advertising is dead, long live the era of Experience: Another great 10x10 by Method Inc.
“In the last few years, the lines have blurred. The worlds of advertising and product design are converging. CMOs are spending more on technology than CTOs. The web is more important than TV. Digital products and services are more important than communications and messaging for customer engagement and brand creation. Two-way conversations between brands and consumers are more important than one-way, top-down campaigns. Results are measured by engagement instead of number of impressions. Nike, with a record high marketing budget of $2.4 billion in 2011, has dropped their spending on TV and print advertising in the US by 40% in just 3 years. Instead, Nike is going where the customer is, spending nearly $800 million on non-traditional advertising in 2010, and foregoing $100 million-plus campaigns to focus on online campaigns first. In a 2013 survey by Econsultancy, 55% of marketers globally are planning on increasing their digital marketing budgets this year, with 39% of them planning on reallocating existing budgets towards digital channels.”
(via black-and-white)
The introduction from a whole day workshop on Interfaces & Interactions I did at Central St Martins for the second year of the Product Design course last week.
Seahorse’s armor and robotics: The tail of a seahorse can be compressed to about half its size before permanent damage occurs. The tail’s exceptional flexibility is due to its structure, made up of bony, armored plates, which slide past each other. Researchers are hoping to use a similar structure to create a flexible robotic arm equipped with muscles made out of polymer, which could be used in medical devices, underwater exploration and unmanned bomb detection and detonation.
I just discovered Skrekkøgle. Cool projects.
“Plugg” (above) is a prototype DAB radio made by Skrekkøgle, investigating physical and metaphorical interaction with electronic devices.
The Smarter Objects system explores a new method for interaction with everyday objects. The system associates a virtual object with every physical object to support an easy means of modifying the interface and the behavior of that physical object as well as its interactions with other “smarter objects”. As a user points a smart phone or tablet at a physical object, an augmented reality (AR) application recognizes the object and offers an intuitive graphical interface to program the object’s behavior and interactions with other objects. Once reprogrammed, the Smarter Object can then be operated with a simple tangible interface (such as knobs, buttons, etc). As such Smarter Objects combine the adaptability of digital objects with the simple tangible interface of a physical object. We have implemented several Smarter Objects and usage scenarios demonstrating the potential of this approach.
A vending machine made of ice. Grab a can as the vending machine melts. Not groundbreaking, but a pretty neat concept from 7UP.
Knots to the order of 11.
(via butchershook)
And at number 9… It is really nice to be featured in Red Magazine’s 20 under 30 ones to watch this month. I am just off to meet all the inspiring women I was in the photo shoot with; you’ll have to buy May’s edition to see that ;-)
