Jessi Baker

Designer & technologist

Jessi Baker is a designer & technologist experimenting with ideas for the future of the Internet and the future of branding. She works as an interaction design creative + technology strategist, whilst being obsessed with open data and the emerging Internet of Things and their impact on advertising and choice... read more

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Awesome Political Stuff from Suki Ferguson

Why can’t I vote with an app? Why can’t I find out what’s going on the country, town, neighbourhood I live in via a social network? I have been highly frustrated by the lack of tech enabling us to be citizens and vote. Security issues? Whatever. 

After an inspiring evening chat with my friend Suki about politics and the lack of engagement with it and voting, Suki sent me some interesting stuff to check out, thought others in tech might be interested to check it out too. Two inspiring organizations below. 

Bite the Ballot

A party neutral movement on a mission to empower young voters. Bite the Ballot is a not for profit organisation that empowers young people to speak up and act, to make their votes and opinions count. They inspire young people to be counted and make informed decisions at the ballot box, encouraging them to take power and become the champions that will change the face of British politics. They are not affiliated to any political party – we think they all need to do more for the youth vote. Their core values when engaging those furthest away from politics are to be unconventional, inclusive and bold. Three words you may not associate with today’s politics.


Mass1 started running campaigns for charities and causes back in 2009. Back then apps were going crazy in their second year of launch, smartphones were set to become the default handset of choice and even your gran was contemplating getting on Facebook or Twitter.

They had a passion for experimenting with our unique campaigning methods and innovative tools in this growing digital world. One milestone was driving strategic engagement for Ed Miliband’s Labour leadership campaign and it was here that they delivered game changing results.

Other organisations began to take notice of the people centric approach combined with powerful tools. They are now grown into a full service communications agency. 

Mass1 are about giving a kick start to your campaign. creating world-class digital marketing experiences & providing state of the art engagement tools that grow our clients communities.


So, my friend’s intergalactic hotel room is the bomb. Check out » #Whoofo

China starts televising the sunset on giant TV screens because Beijing is so clouded in smog

A short talk I gave at the ODI event: Show me the future of food and open data, about Provenance and supply chain transparency. 

3D levitation with sound…

Happy New Year 2014. 

More transparent shopping

"For some people, it’s about whether the factory workers are being treated ethically. For others, it’s about the impact upon the environment. For a great deal more of us, it’s about checking whether you’re about to feed your child a Turkey Twizzler made out of freshly-slaughtered Romanian horse. Either way: in the age of globalisation, knowing where your product has been made or grown, and its route to market, has taken on a new importance.

Embracing this shift in consumer priorities is Provenance ( - a new type of search engine attempting to chronicle just that. From chocolate bars to jackets to shoes to chef’s knives, Provenance tells you where a product is made, who the manufacturer is and what the product is made from.

But while Provenance includes vivid personal stories from farmers, workers, craftspeople and so on, there’s no attempt to catch out corporations with their hands in the sweatshop, Roger Cook style. Instead, the site works in collaboration with everyone from small-batch producers to large multinationals in the hope that, by simply taking the mystery out of supply chains and worldwide commerce, the site will help shoppers make better choices. As well as gently forcing companies to improve their environmental and social impact.”

Provenance is featured in the Telegraph’s: 'The year ahead: ten amazing science and technology innovations coming up in 2014'. 

Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer?

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